Amelie Pichard is one of France’s most exciting independent designs. She has collaborated with everyone from Pamela Anderson to Opening Ceremony. Pichard’s creative process revolves around playing with cliches. Her designs are unorthodox yet wearable, vintage but unmistakable urban.
The Hippie Trail
Before the soviet invasion of Afghanistan in 1979, Afghanistan lay the heart of the Hippie Trail. Thousands of hippies came through Afghanistan, drawn by its reputation for mythic beauty, age-old craftsmanship, famous hospitality (and perhaps its native cannabis too…). Pichard’s joyous collection evokes the nostalgia of that time.