Story
The Technique
This design showcases a regional embroidery technique called Pukhtadozi. This term is coined by combining the words ‘Pukhta’, meaning strong, and ‘dozi’, meaning embroidery.
This technique originated in Uzbekistan and was brought by Nomadic Uzbeks to neighbouring countries like Afghanistan.
This form of embroidery uses a type of satin stitch to create large-scale embroideries, historically used to cover entire walls.
The Design
Our first collection of hand-embroidered fabrics celebrates Central Asia’s age-old embroidery heritage, reimagining folkloric motifs such as the peacock, swirl and tulip through a contemporary lens.
Drawing from historic textiles, including a 19th century Uzbek Suzani and an Afghan festive tablecloth, our fabrics are made to order for drapery and decorative upholstery.
The Process
This collection of fabrics is hand-embroidered by Afghan artisans in Pakistan, using cotton thread on a 100% linen base.
Created in collaboration with a primarily women-led social enterprise, the collection celebrates the rich craft heritage, time-honoured embroidery traditions, and exceptional artistry of the female Afghan artisans behind each piece.
