Story
DESIGN
All Indoi pieces are designed by London based Mallika, working in close collaboration with her aunt Maheen Khan, a master of her craft in embroidery and pattern cutting in Pakistan. Each timeless garment is carefully produced using time honoured skills and materials that are woven to last a lifetime. Every piece tells the story of a people, a culture, a craft.
ARTISANS
Each garment is handcrafted in Maheen’s workshop in Karachi, Pakistan, by a small number of exceptional local tailors, pattern cutters, stitchers and embroiderers, many of whom have been working with Maheen for over thirty years. These master craftsmen use ancient techniques from the Indus Valley where their individual passion, skill and expert attention to detail shine through in their work, from the exquisite cut of the cloth to the intricate hand-embroidered finish.
