All profits from these carpets go directly to CHOOSE LOVE’s projects: The Orange House - Za'atar in Greece, The Refugee Women’s Centre in France and Unity Sisters in the UK. The amount remaining after production is £1143 (over 50%) per carpet, this will be spent on whatever is most necessary from providing legal or livelihood support to bare essentials for women living in refuge. Read more about CHOOSE LOVE’s projects here.
Beyond supporting CHOOSE LOVE’s projects, your purchase provides fair-wages for the weavers who produced the carpets, many of whom have become displaced within Afghanistan.
The carpet's design is rooted in CHOOSE LOVE’s powerful message that ‘Love has no borders’ depicted in calligraphic representations of ‘Love’ in Bengali, Chechen, Malayam, Burmese, Amaharic, Arabic and Kyrgrz woven together together in an abstract form, designed by Eman Ruhail for ISHKAR.
"We do not want to fuel victimisation or dehumanisation via the messages we spread. Instead we promote positivity and trigger conversation about the circumstances of refugees, via beautiful, joyful objects " - Philli Boyle, Head of Partnerships CHOOSE LOVE
Each carpet is hand-knotted, taking two weavers approximately three months to make. Carpet weaving is at the heart of Afghanistan’s heritage but four decades of conflict have isolated the artisans from the rest of the world. Many of the weavers who made these carpets grew up as refugees in Pakistan and Iran, while others are internally displaced within Afghanistan.
We partner with NGOs on the ground to ensure a comprehensive set of fair trade standards, including good working and living conditions, fair wages, the prohibition of child labour, and environmentally friendly production.
Unlike many rugs that come from Afghanistan, each of our rugs is 100% produced within the country, from weaving through to finishing (see video for more details!). This means that Afghanistan's artisans capture more value for their work.
The carpets are hand-knotted using Ghazni wool, a variety of wool unique to Afghanistan known for its luxuriant finish as well as its unique way of absorbing colour which gives the carpets Abrash - the technical term used to describe the mottled effect given by each strand of wool's subtle variation of colour.
This piece is produced by master artisans in Afghanistan. Since the Taliban took over in August 2021, we have removed all identifying references of our partners for security reasons. Some of our partners were able to leave Afghanistan. For those who remain, their craft is critical to sustain their livelihoods at a time when the country is in financial collapse and in the grip of a humanitarian disaster. Every order we are able to make with our partners is more important now than ever before.