Koel fabrics are woven on the handloom by skilled artisans. The gentle hand of nature colours the fabric with dyes extracted from leaves, flowers, roots and bark. Since its inception 40 years ago, Koel has continued to foster the traditional crafts, using hand-woven cloth from hand-spun thread for its products.
Ajrak (Sindhi: اجرڪ), also known as Ajrakh, is a unique form of blockprinting found mostly in Sindh, Pakistan and Ajrakhpur, India.
Koel's Ajrak production is done in Matiari, a city known for this generations-old craft. The word 'Matiari' is derived from two Sindhi words 'Mat' and 'yari', meaning friendship with earthen water pots.
Koel was established in 1977 to promote the revival of hand-loom weaving and block-printing. Ahead of its time, Koel evolved a design philosophy that began to breathe new life into the traditional design repertoire. Soon, it began to use the indigenous technology of renewable natural dyes extracted from leaves, flowers, roots and bark to saturate its textiles. Koel works with the age-old wisdom of master craftsmen, linking a rich past to a vibrant present.