Story
La Designer
Amélie Pichard est une créatrice indépendante Française. Elle a travaillé avec une ribambelle de personnes, de Pamela Anderson à Opening Ceremony. Le processus créatif de Pichard consiste à jouer avec des clichés. Ses créations sont à la fois peu orthodoxes et faciles à porter, vintage mais urbaines.
Le Hippie Trail
Before the soviet invasion of Afghanistan in 1979, Afghanistan lay the heart of the Hippie Trail. Thousands of hippies came through Afghanistan, drawn by its reputation for mythic beauty, age-old craftsmanship, famous hospitality (and perhaps its native cannabis too…). Pichard’s joyous collection evokes the nostalgia of that time.
ARTISAN
This piece is produced by master artisans in Afghanistan. Since the Taliban took over in August 2021, we have removed all identifying references of our partners for security reasons. Some of our partners were able to leave Afghanistan. For those who remain, their craft is critical to sustain their livelihoods at a time when the country is in financial collapse and in the grip of a humanitarian disaster. Every order we are able to make with our partners is more important now than ever before.
